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EXPERIENCE:

Anchor 1
Professional ​
info​​...

Charlotte is currently a Senior at CUNY Baruch College's Zicklin School of Business majoring in Advertising and Marketing Communications with a minor in Psychology. 

Throughout her three years at Baruch, Charlotte has maintained a 3.8 GPA and has made Deans List during her Freshman, Sophomore, and Junior years. This year, Charlotte has transitioned away from her intern roll by obtaining a full-time position as Marketing and Sales Assistant at Verb Products, an Austin, TX-born haircare brand that delivers salon quality hair products at an affordable price. 

In addition to Marketing, Charlotte is interested in Graphic Design, Photography, Communications, Public Relations, Media, and IT.

Skills

Wix Website Building

HubSpot

Drupal

Salesforce

Squarespace

UltraCart

Canva

Work​
experience​
Marketing & Sales Assistant, Verb Products
May 2018 – Present

 

  • Managing Verb’s press email and communications between the brand and editors.

  • Planned and executed the brand’s first ever pop up shop located in the Lower East Side of Manhattan with a $50,000 budget.

  • Creating copy for all new product descriptions, both for the brand’s website and for physical products.

  • Copywriting press releases about new products, new promotions and general company news. Example press releases here

  • Copywriting all promotional emails that are sent to the brand’s 27,000 email subscribers.

  • Uploading and managing all products and kits hosted on the brand’s content management system.

 

 

PR & Marketing Intern, Verb Products
Nov. 2017 – May 2018
  • Created landing pages and promotional emails highlighting upcoming marketing campaigns.

  • Designed visual media content, including advertisements, social media tiles, and event promotional materials.

  • Created and updated brand’s product education pages at theverbword.com.

 

Marketing Intern, Smartling
May 2017 – Oct. 2017
  • Provided support in the day-to day marketing activities across Product Marketing, Demand Generation, and Event Marketing teams.

  • Created/scheduled social media activity to increase brand’s social media presence and drive online engagement.

  • Created landing pages and promotional emails highlighting upcoming marketing campaigns.

  • Designed visual media content, including advertisements, social media tiles, and event promotional materials.

  • Sourced venues throughout North America and Europe for Smartling owned events.

  • Sourced gifts for key prospects and customers experiencing significant personal/professional milestones.  

  • Researched industry conferences in key verticals for evaluation; presented to Field Marketing Manager.

  • Oversaw shipping requirements for all conferences, Smartling owned events, and day-to-day marketing activities.

  • Sourced 50+ branded swag items and presented to Field Marketing Manager to build out swag offering in advance of conferences and Smartling owned events.

Education
Baruch College, City University of New York
2014 - present
  • Degree: Bachelor of Business Administration

  • Major: Marketing Analytics

  • Minors: Psychology                            

  • Cumulative GPA: 3.8

  • Member: Sigma Alpha Delta Honor Society, Dean’s List

 

 

Millennium High School
2010 - 2014
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